Fireman's Fund -- Green Brochure

Fireman's Fund was the first insurance company to go-to-market with coverages for L.E.E.D.- certified building owners plus owners who want to convert their buildings green after a loss.

                   Click on image to read full brochure

                  Click on image to read full brochure

FIREMAN'S FUND CUSTOMIZED WEB SitE

They said it couldn't be done: Offer our  best producers the chance to win an all-expense paid vacation to those who brought in the highest sales volumes. But we did. We took a paltry budget and transformed it into an illustrative website promoting throughout the year an opportunity for top producers the chance to check their sales each month, and determine how close they were to winning the prize. The site was bursting with photos, perks and elite activities offering a fun year of Amelia Island trivia, recommendations of increasing sales, cool, interactive games (like blast ing canon balls at the pirate ships, and achieving phenomenal  scores on our electronic golfing games. 

Fireman’s Fund — Print ad

“Your Top Associate is Suing Your Practice” -- ouch. Say what you will, that’s a headline that will grab your attention if you are a veterinarian and flipping through the pages of Veterinary Business magazine.

Click on image to read the ad 

Fireman’s Fund — Print ad

Included in the Fireman’s Fund “suite” of sustainable products was “Green Upgrade Coverage:” If your business burned down, you could have it rebuilt using sustainable materials and Energy Star equipment… and even get it L.E.E.D. certified by the United States Green Building Council.

Click on image to read the ad

Fireman’s Fund — Marketing Guide

Not all insurance agents have marketing departments. That’s okay. Fireman’s Fund does, and often partners with agents to create “co-branded” materials and events. Here’s a little educational guide Fireman's Fund sends to agents to explain the marketing process and showcase their capabilities.

Click on image to read the full guide