Fireman's Fund -- Green Brochure
Fireman's Fund was the first insurance company to go-to-market with coverages for L.E.E.D.- certified building owners plus owners who want to convert their buildings green after a loss.
FIREMAN'S FUND CUSTOMIZED WEB SitE
They said it couldn't be done: Offer our best producers the chance to win an all-expense paid vacation to those who brought in the highest sales volumes. But we did. We took a paltry budget and transformed it into an illustrative website promoting throughout the year an opportunity for top producers the chance to check their sales each month, and determine how close they were to winning the prize. The site was bursting with photos, perks and elite activities offering a fun year of Amelia Island trivia, recommendations of increasing sales, cool, interactive games (like blast ing canon balls at the pirate ships, and achieving phenomenal scores on our electronic golfing games.
Fireman’s Fund — Print ad
“Your Top Associate is Suing Your Practice” -- ouch. Say what you will, that’s a headline that will grab your attention if you are a veterinarian and flipping through the pages of Veterinary Business magazine.
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Fireman’s Fund — Print ad
Included in the Fireman’s Fund “suite” of sustainable products was “Green Upgrade Coverage:” If your business burned down, you could have it rebuilt using sustainable materials and Energy Star equipment… and even get it L.E.E.D. certified by the United States Green Building Council.
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Fireman’s Fund — Marketing Guide
Not all insurance agents have marketing departments. That’s okay. Fireman’s Fund does, and often partners with agents to create “co-branded” materials and events. Here’s a little educational guide Fireman's Fund sends to agents to explain the marketing process and showcase their capabilities.
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