SAN FRANCISCO MAGAZINE
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first union bank
Banking is boring. So how will First Union solicit new business without putting their readers to sleep? With short sentences and bite-sized paragraphs. Crisp, conversational copy, and plenty of white space. (The client actually hugged me after this mailed. )
Remember the dot.com craze? Well Upside magazine was once the Hollywood Reporter of the Silicon Valley—where readers would flock to the pages to learn about the “movers, the shakers, the micro-chip makers” living and working in the Peninsula.