California born and raised. UC Berkeley graduate. BA, Psychology.

I started off in magazine publishing --  first as a subscription manager at M&T Publishing (high-tech, vertical titles such as Dr. Dobb’s Journal of Software Tools); then graduated to Parenting magazine, a Time Warner publication.  

At Time Warner,  I learned both the art and science of direct response marketing-- from the industry’s best and brightest.  From creative content, to print production, list acquisition to lettershop, ROI projections to final analysis, I did it all. 

And I liked it.

I liked it so much, I struck out on my own. I formed AndreaLane & Co., and worked as Chief Writer and Creative Director,  developing ads, direct mail, billing and renewal packages for a variety of publishers, companies and organizations-- including Macworld, Macy’s, The Red Cross, Sunset magazine, Forbes, Inc., Knowledge Learning Center… to name just a few.

Then I moved on. I was a copywriter for Visa’s ad agency, a marketing manager for an educational company, and a Marketing Communications Director for a boutique insurance company. 

My portfolio of work covers a wide range of B-2-B and B-2-C business.  Check it out!

Yours,

Andrea Lane

 

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