In the several years I’ve collaborated with Ms. Lane, I find her to be resourceful, imaginative and tenacious. Andrea has a need to excel and she loves to win. She’s comfortable bringing together people from many different specialties and organizing them for a successful outcome...Andrea is a capable marketer who quickly grasps “the big picture” behind new products and product enhancements. Her approach is holistic; she analyzes her audience, consults with subject matter experts, typical consumers, professional colleagues and production staff (print, media, and video) to plan and execute successful promotions. She does this fearlessly and without hesitation. Purposeful leadership is part of her DNA.I would be remiss if I didn’t mention that Andrea Lane is a people person. She treats everyone around her with dignity and kindness. She understands how to get the best from the people on her constantly shifting teams. That to me is a sign of her innate leadership.
Andrea is an extraordinary advertising and marketing copywriter. Designing and implementing direct mail campaigns is a particular strength. Beyond her creative skills, which are substantial, Andrea does her research, pays close attention to what will be best for the client and has great follow through. She has a very collaborative mindset, works well under pressure and interacts effectively with a mix of people (clients, creatives, account managers). And besides all that she has a great sense of humor!
Andrea’s deep marketing experience and interpersonal and business skills have enabled her to effectively support our Product and Industry teams. She has a firm grasp of both marketing and the insurance business enabling her to effectively support our initiatives, products and services. Her work on the launch and promotion of our green coverages was most impressive. From team building to developing the marketing plan, managing our presence at Greenbuild (the premier green building conference and tradeshow), and developing effective green marketing collateral; Andrea was invaluable. “
Andrea is by far one of the most tenacious and creative copywriters I’ve had the pleasure of working with. I’ve worked with her in several capacities over the course of about 20 years. Andrea understands well how to get the job done and on time always, whether it’s for a paid assignment or a volunteer effort — and I’ve worked with her on both. Andrea is highly perceptive and therefore comes up with great concepts. In addition, she is fun to work with and is always professional.
Andrea was my first supervisor in circulation for magazine publishing. She knew direct mail better than anyone I’ve worked with, and was a great copywriter also. Andrea was a wonderful mentor to me and a supportive supervisor at Parenting magazine. I learned a great deal from her and was able to continue on in the field of circulation for many years. I truly value the time I spent working for her and would recommend her for any direct marketing position.
Andrea’s depth and expertise in product and direct marketing is unparalleled. In the few years I worked with her, she taught me a good deal. I appreciated her wit, humor and honesty. She’s a solid manager.
Andrea and I worked together at two different companies in our careers. She’s a great copywriter who can also nail the details in getting a project out the door. She’s got tons of experience with direct response marketing, plus she’s imaginative and fun to work with.
Andrea is creative, organized, and able to plan and execute strategic marketing initiatives. She has great experience as a writer and marketer with a ‘can do’ attitude!
I have worked with Andrea on marketing communications project for several years; we have produced many high profile and successful campaigns together. Andrea is a skilled marketing copywriter. She knows how to refine messages down pithy thought-provoking statements that are easy to comprehend and remember. Her enthusiasm and sense of humor help kick-start effective brainstorming sessions while keeping the meetings moving forward and on track.Andrea has been a big help to me professionally, encouraging my growth and promoting my credibility with our business partners.