WEBSITE — FIREMAN'S FUND INSURANCE
In 2010, Fireman's Fund asked me to promote a 12- month sales campaign to our 1,100 clients— all on a shoe-string budget. Solution? Developed the company's first web-managed loyalty promotion, complete with password-protected, personalized portals for agents to view their monthly sales scores and rankings. Plus monthly email pushes. (Click on image to scroll through carousel).
PRINT AD — KAZAN LAW FIRM
Email— Assetmark Financial services
CORPORATE BROCHURE— KNOWLEDGE LEARNING CENTER
The Knowledge Learning Center had a lot to offer, but had never before published a company brochure. I organized the content into easy compartments—so the reader could choose to skim the highlights or dive deep into the text, without becoming overwhelmed. Again, visuals and white space help the copy “pop” off the page.
LANDING PAGE — KAZAN LAW FIRM
BLOG — kazan law firm
Kazan Law specializes in asbestos-related plaintiff claims. This blog is about a piece of legislation designed to further delay the judicial process and–consequently– settlements for those already under enormous physical and mental duress.
BROCHURE— FIREMAN'S FUND INSURANCE
blog— "SON OF SAUL" MOVIE REVIEW
BROCHURE— SAN FRANCISCO MAGAZINE
PRESS RELEASE— KAZAN LAW
PRINT AD— FIREMAN'S FUND INSURANCE
Included in the Fireman’s Fund “suite” of sustainable products was “Green Upgrade Coverage:” If your business burned down, you could have it rebuilt using sustainable materials and Energy Star equipment… and even get it L.E.E.D. certified by the United States Green Building Council.
e-newletter— assetmark financial
print Ad— sunset magazine
Sometimes you don’t need to say a whole lot to describe a brand, a benefit, or a way of living. This ad is a perfect example.
sales letter— first union bank
Banking is boring. So how will First Union solicit new business without putting their readers to sleep? With short sentences and bite-sized paragraphs. Crisp, conversational copy, and plenty of white space. (The client actually hugged me after this mailed. )
Brochure— fireman's fund insurance
Fireman's Fund was the first insurance company to go-to-market with coverages for L.E.E.D.- certified building owners plus owners who want to convert their buildings green after a loss.
print ad— firman's fund insurance
“Your Top Associate is Suing Your Practice” -- ouch. Say what you will, that’s a headline that will grab your attention if you are a veterinarian and flipping through the pages of Veterinary Business magazine.
BROCHURE— upside magazine
Remember the dot.com craze? Well Upside magazine was once the Hollywood Reporter of the Silicon Valley—where readers would flock to the pages to learn about the “movers, the shakers, the micro-chip makers” living and working in the Peninsula.
SALES GUIDE— fireman's fund INSURANCE
Not all insurance agents have marketing departments. That’s okay, Fireman’s Fund does, and often partners with agents to create “co-branded” materials and events. Here’s a little educational guide Fireman's Fund sends to agents to explain the marketing process and showcase their capabilities.